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Vicarious Hedonism.

JA himself is a teetotaler who gets his vicarious thrills through art, and our hand-beaded artwork is especially delirium inducing. Inspired by counterculture designs from the 60s—trippy, colorful doses laced with sparkly gold.

We collaborated with an artisanal workshop in India where a master beader imbued our clean graphic designs with craftsmanship and soul. Each artwork is hand-beaded on linen ground and takes nearly 100 hours to create. Beads of varying heights and patterns within patterns create a sense of depth and dimension. The result is part pop art, part textile triumph.